UX/UI Design

LDTC 615

Unit 2Kirkpatrick Level 1 Survey

An accordion content area

Unit 3Kirkpatrick Level 2 Survey

Unit 4Discussion & Assignment Prompts

Discussion Prompt 1:

Community Engagement and Relationship Building

CLO 3: Establish SMART goals for user engagement

Instructions: Develop a SMART goal that focuses on building an engaged community around your brand. Consider what you’ve learned about target audience behaviors on Instagram, LinkedIn, and Facebook, then create a goal that includes:

    • Specific: Detail your community-building activities (hosting discussions, responding to comments, collaborating with peers, creating user-generated content campaigns, etc.)
    • Measurable: Include metrics like community size, engagement quality (comments vs. likes), repeat interactions, referrals generated, or partnerships formed
    • Achievable: Base your targets on your current community size and engagement patterns, scaling appropriately
    • Relevant: Align community-building efforts with your target audience’s preferred communication styles and the platforms where they’re most active
    • Time-bound: Set quarterly checkpoints with specific community growth and engagement milestones

Here’s an example:
Over the next [time-bound] days, I will build an engaged community of [target audience] by consistently [specific actions]. This will [relevance of actions] since [achievable action]. I’ll monitor [measurable indicator] to ensure I’m on track to meet this goal. “

Post your SMART goal to the discussion board for feedback from your coursemates. Offer constructive feedback on at least two of your coursemates’ SMART goals that will strengthen their strategy.

 

Discussion Prompt 2:

The screencast below is a video walkthrough of LinkedIn’s engagement tools and data analytics. After reviewing the video, please respond to the prompt below.

Now that you know the engagement tools and data metrics on LinkedIn, consider your business product/offering.

    • Offer one content marketing strategy you could use to grow your brand presence on LinkedIn.
    • Identify the type of content you’d post, the desired engagement response, and the metric you’d use to measure its success.
    • What new knowledge about LinkedIn did you learn from this video? Do you believe LinkedIn is a strategic platform to grow your brand?

Be sure to offer constructive feedback to at least two of your coursemates’ submissions.

 

Assignment:

Customer Journey Map Assignment

MLO 3: Map the decision-making journey for target users on social media who convert to customers because of social media engagement. CLOs 1, 3, 4, 5

Now that you’ve completed the journey mapping interactive learning module, you can do the following:

    1. Consider your business offering and research the experiences of your target customers who have a need for your product or service (Reddit is a great starting place)
    2. Identify touchpoints through social media marketing that build trust between you and your target customer.
    3. Use this customer journey mapping template to record your responses.
    4. Submit your completed customer journey map for review.

 

Unit 5 Rubrics

Here is my single-point rubric for the discussion prompt:

discussion prompt single-point rubric

Here is my single-point rubric for the assignment:

screenshot Customer Journey Mapping assignment and rubric

Unit 6Opening Presentation Screencast

Unit 7Course Syllabus

View Syllabus

Unit 8Minicourse Evaluation

I used the OSCQR Rubric to evaluate my minicourse. 

View the Rubric