The Dick & Carey Model was developed by Walter Dick and Lou Carey in 1978. They created a highly iterative model for effective teaching that emphasizes a structured approach to designing learner-centered and outcome-focused instruction.
The Dick & Carey Model requires instructional designers to consider the learner’s journey from what they currently know to what they need to know to perform. I liken the knowledge gap to what Vygotsky described as the Zone of Proximal Development. For the instructional designer to build an effective “bridge” over the knowledge gap, they must establish a baseline for their target learners, including needs, skills, and attitudes. This helps inform course design from determining appropriate performance objectives to selecting instructional materials and developing assessments. All instructional design components must be aligned in support of the instructional strategy. The design should also flex to the needs of the learners as expressed in formative and summative assessments. The Dick & Carey model allows for ongoing iteration and revision.
My minicourse can be categorized as corporate training because its intention is to close skills gaps for solopreneurs who want to leverage social media marketing to meet their business goals. The Dick & Carey Model’s emphasis on the learner is a strength for this minicourse. Social media marketing can feel like a vast sea of opportunity with the number of platforms available and growing popularity and acceptance of learning through Connectivism. Because the course can go in so many directions under the umbrella of social media marketing, the Dick & Carey model demands I be very clear about what I want my learners to be able to do by the end of the instructional period as a first step. Another strength of the model is the emphasis on alignment of assessments, instructional materials, and performance objectives for a coherent learning experience. I have to assess learners on the instructional content I provided, which I selected and sequenced based on what I decided they should be able to do successfully if they execute and engage in each learning activity. Alignment helps stakeholders follow a clear pathway to bridge the learning gap, and if feedback prescribes improvement, then adjustments can be made.
One of the challenges of the model in this course is the idea that there are multiple “right answers.” Each learner is designing a mini campaign of their own. In this context, there are no wrong answers; more likely misguided or uninformed responses. Some of the questions I’m challenged to answer:
Other questions related to the content delivery considerations include: